How did I get here?

We all make choices about how to spend our most precious resources of time and brain power

I spent over a decade helping social purpose organizations (nonprofits, social enterprises, and research institutions) build communications infrastructure, lead multidisciplinary teams, and run campaigns that influenced policy and public behaviour. This sector needs communicators who understand how mission-driven organizations work, how to speak with policymakers, how researchers think, and how to reach audiences beyond the research community.

Here's what I know that's so basic it's ridiculous: The problems are big. But we could also potentially do so much good.

And here's what I think: It will very likely go badly if we don't do anything different. So let's do some good together. Walk the road with me!